I haven’t posted anything for a while, there’ve been a few changes in my life and one of them is that I’ve started working as a marketing assistant and not doing photography full-time anymore.
It’s amazing how life sometimes takes completely unexpected turns. A year ago I wouldn’t even consider marketing as a possible career path for myself and was actually thinking that my bad marketing is the main reason why my photography business was not doing so well.
It’s not that I wasn’t trying to make it work. I read endless posts/tips/expert advice online on how to make the best out of Instagram/Facebook/Pinterest/etc, watched videos/tutorials where other photographers shared their success stories and tired to put some of the things I had learnt to use.
It never really worked. And it couldn’t to be honest. I never had a strategy or a plan. I didn’t know what my objectives were, who I was targeting… I didn’t see the whole picture. Moreover, all that «business stuff» sounded boring and I didn’t want to be to sales-y, too pushy, too annoying, I was hoping that my clients will choose me over my competitors just because my photos were good. That was a big mistake.
It’s been educational to say the least to finally see how proper marketing works, and above everything, how much preparation and careful planning it involves. It also made me realise that I need more training to better understand the processes behind our marketing efforts, to not just post some content for the sake of posting itself as I’ve always been doing, but to be able to plan it ahead, make it creative and involving, decide what media channels said content is the best for, and more importantly to analyse and measure its performance.
My awesome manager fully supported my decision to take the Digital Marketing Nanodegree Program in Udacity, which my good friend June had told me about. So I am on my second project now and this post is a part of this project as you have probably guessed.
I like the course a lot and I feel a bit sorry that I haven’t done a course like this before - it would have saved me a lot of time and effort in the past. The entire digital marketing thing is finally making sense and it’s not at all that boring, actually it’s quite fun. I am looking forward to using this knowledge in real life, including my photography, which is great.
Cool changes will follow - new website, new shoots, new stories, so stay tuned and subscribe to our newsletter to never miss a thing!
Below is the picture of me looking puzzled with the marketing issues :). Photo by Yan Yugay.